“No one ever became poor by giving.” – Winnie Cheah, Managing Director of Win Advisors

The Win Advisors Scholarship Story

Winnie (2nd from the right) with the Bizad Charity Run student organising committee

BBA Class of 1992 alumna Winnie Cheah lived out her university days in financial lack. After her father passed away when she was in junior college, Winnie worked various part-time jobs to sustain her university fees and basic expenses. She recalled almost passing out from hunger because she did not have enough for meals.

But from this hardship birthed the motivation to excel and to always have more than enough for herself and her loved ones. Winnie’s career began in a local financial institution where she took on a role in credit and marketing. Eventually, she made a switch to the financial services industry where she achieved great success as an Agency Director at Win Financial Group, an authorised representative of AIA Singapore. She also set up her own training and consultancy company, Win Advisors Pte Ltd.

Winnie believes that “no one ever became poor by giving.” For her, taking that first step to give has resulted in manifold intangible returns. Her experiences meeting fellow donors, and being able to help her recipients financially has provided her a sense of fulfilment found nowhere else.

Being in a needy situation before, Winnie hopes that the Win Advisors scholarship can encourage students to take charge of their own destiny, pursue their passions, succeed in their careers, and eventually pay it forward by contributing back to society.

2018 Scholarship Recipient
2021 Scholarship Recipient
2019 Scholarship Recipient

What Our Recipients Say

Win Advisors Scholarship

Eligibility Criteria

  • Singaporeans and Singapore PRs; all race, religion, and gender
  • 2nd and 3rd year full-time undergraduates
  • The candidate to maintain a minimum CAP of 3.5
  • Full-time NUS undergraduates who are reading Bachelor of Business Administration/Bachelor of Business Administration (Honours)

 Value of Scholarship

  • Two scholarships, valued at $5,000 per scholarship, to be awarded in each AY
  • Each scholarship will be paid in a lump sum of S$5,000 for one academic year

No bond is required under terms of this scholarship but beneficiaries will be invited to explore Summer Internship with Win Advisors to understand more about Entrepreneurship. Win Advisors currently runs a 10-week summer internship programme that helps undergraduates develop essential skills that prepare them for the real world.

For more information on the internship, please email your queries to, reference “WinAdvisorsScholarship”.

Application period 15 May – 30 June.

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